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Svenska barnmatsförpackningar som informations- och reklambärare
Stockholms universitet, Institutionen för nordiska språk, Stockholm, Sweden.ORCID iD: 0000-0002-6396-4240
2001 (Swedish)In: Svenskans beskrivning 24: Förhandlingar vid Tjugofjärde sammankomsten för svenskans beskrivning, Linköping den 22–23 oktober 1999, Linköping: Linköping University Electronic Press , 2001, p. 17-31Conference paper, Published paper (Other academic)
Abstract [sv]

The article reviews an analysis of the textual construction of Swedish baby food labels for infant formula, gruel and baby porridge. The analysis was performed as part of an EU-project called "Design and accessibility of baby food labelling from the consumer’s point of view" in which, in addition to Sweden, four other European countries participated.

Swedish and European labelling legislation forms the foundation for the analysis. Certain information, such as a list of ingredients and preparation instructions, is obligatory on the labels, while other information is prohibited. Examples of prohibited information include pictures or text, which may idealise the use of the product, on infant formula labels.

The methodological approach in the article is partly discourse analytical, because the labels are related to a number of contexts, and partly semiotic, because of the multimodal character of the labels.

It is revealed that there are differences concerning the choice of words and pictures on the labels in the three different product categories. The Swedish gruel and porridge labels tend, with a few exceptions, to be more sales oriented than the infant formula labels, including, for example, a more frequent use of emotive and evaluative words, and a larger number of pictures of smiling parents and babies.

Place, publisher, year, edition, pages
Linköping: Linköping University Electronic Press , 2001. p. 17-31
Series
Studies in language and culture, ISSN 1403-2570 ; 2
National Category
Languages and Literature
Identifiers
URN: urn:nbn:se:oru:diva-55549ISBN: 91-7373-316-4 (print)OAI: oai:DiVA.org:oru-55549DiVA, id: diva2:1072938
Conference
Tjugofjärde sammankomsten för svenskans beskrivning, Linköping, Sverige, Oktober 22–23, 1999
Available from: 2007-12-12 Created: 2017-02-09 Last updated: 2017-10-18Bibliographically approved

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Svenska barnmatsförpackningar som informations- och reklambärare, s. 17-31

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf