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Bloggsamarbeten – En fråga om etik?: En kvalitativ intervjustudie om PR-praktiker, Bloggsamarbeten, Riktlinjer och Etik
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden.
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The media landscape is changing, the blogs has taken focus from the traditional media. The PR industry is having a hard time following the rapid development, especially developing an ethical framework. This study aims to examine how PR-practitioners who works at PR- agencies, members of the industry association PRECIS, discuss blog cooperations as a tool on behalf of their clients. The study also examines how the collaboration between the agency and the blogger operate, especially how practitioners discuss issues concerning ethics and moral in their blog cooperations. This study is based on qualitative interviews with PR-practitioners who describes their thoughts of working with blogs as a tool and how they reflect on ethics, rules and frameworks. The findings of this research indicate that there is an uncertainty in the industry due to how practitioners approach to an ethical framework. The findings also show that practitioners see the blog as a great asset and that the medium is under constant development.

Place, publisher, year, edition, pages
2017. , 60 p.
Keyword [en]
Blogosphere, Blog cooperation, Influencer, Ethics and Moral, PR-practitioners, PRECIS
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-55694OAI: oai:DiVA.org:oru-55694DiVA: diva2:1074174
Subject / course
Medie- och kommunikationsvetenskap
Supervisors
Available from: 2017-02-14 Created: 2017-02-14 Last updated: 2017-02-14Bibliographically approved

Open Access in DiVA

fulltext(880 kB)42 downloads
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File name FULLTEXT01.pdfFile size 880 kBChecksum SHA-512
72f8a1f1f8063585984b181ea6e173f113d1fbd849033773a306881361e7046a30d4b80d0bb59464d05310fe0b6b0613a22c2c10ee1fc2da91f762c87b636e98
Type fulltextMimetype application/pdf

By organisation
School of Humanities, Education and Social Sciences, Örebro University, Sweden
Media and Communications

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf