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‘Welcome to Twitter, @CIA. Better late than never’: Communication professionals’ views of social media humour and implications for organizational identity
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden. (Discourse, Communication & Media (DCM); Strategic Communication)
2017 (English)In: Discourse & Communication, ISSN 1750-4813, E-ISSN 1750-4821, Vol. 11, no 1, 89-110 p.Article in journal (Refereed) Published
Abstract [en]

Public authorities have traditionally used an official language style in public, but currently social media have become an outlet for humour. This article uses positioning analysis to discuss challenges that use of humour poses for the identity of public organizations. Drawing on interviews with communications professionals working in the emergency services sector, the article suggests six evaluative themes that factor into organizational identity construction, such as the frequency and type of humour in social media posts. Indeed, while humour helps fashion more flexible and risk-taking organizational identities, it can also stand contrary to a bureaucratic ethos of public servantship and equal treatment. Dilemmas thus arise for public authorities that seek to adjust to the times and still remain ‘in character’. The article contributes to organizational identity research by considering the hitherto overlooked immersion of social media use, humour and organizational identity formation.

Place, publisher, year, edition, pages
Sage Publications, 2017. Vol. 11, no 1, 89-110 p.
Keyword [en]
Communication professionals, discourse, humour, organizational identity, positioning analysis, public authorities, social media
National Category
Communication Studies
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-55997DOI: 10.1177/1750481316683295ISI: 000394757500005Scopus ID: 2-s2.0-85011565061OAI: oai:DiVA.org:oru-55997DiVA: diva2:1077897
Note

Funding Agency:

Research Council of Norway and its programme Societal Security (SAMRISK II)

Available from: 2017-03-01 Created: 2017-03-01 Last updated: 2017-04-10Bibliographically approved

Open Access in DiVA

‘Welcome to Twitter, @CIA. Better late than never’: Commu-nication professionals’ views of social media humour and implications for organizational identity(483 kB)90 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf