oru.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Avpixlat – den sanna demokratins vapendragare?: Extremhögerns diskursiva strategier
Örebro University, School of Humanities, Education and Social Sciences.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The internet now a days is a political scene, but it is said that the World Wide Web and social media has not helped in promoting democratic values. Instead, different platforms have tended to form civil cultures with mediated populism, there seems to be a connection between new media and the radical right (Alvares och Dahlgren, 2016, s.49).

How a subject or a category is treated online plays an important part on this political scene, it is part of a process, a human interplay that creates structures in our society (Fairclough, 2010, s.24). Furthermore, the internet provides civil people with the opportunity to engage on this scene. To examine the website Avpixlat in relation to the new roles that are being introduced on the political scene that is the internet, and the radical right, it is interesting to see what ulterior structures of power there is to be found.

The aim of this study is to show how an alternative news page online can change the construction of an event. Texts from Avpixlat will be examined in relation to the articles that they themselves has stated as sources for the text. This to be able to pinpoint what has changed in the re-contextualisation of the text. The changes will be analysed as strategies with a goal, when it comes to how Avpixlat constructs text that involves immigrants.

Previous research has shown that websites with cloaked information and text represents an epistemological challenge. How people view ethnicity, race and equality can change when political agendas are hidden behind rhetoric’s. This rhetoric is a discursive strategy that is common within populism. To be able to identify these, Critical Discourse Analysis (CDA) has been applied to this study. CDA goes hand in hand with criticism of ideology, and it aims to uncover injustice in social structures, and works to provide an alternative that would be less racist, or more equal, etc. (Berglez, 2010, s.267).

The study discusses and analyses texts from Avpixlat in relation to the orginal text to be able to distinguish change, strategy and meaning. Since the meaning of a text is created in its relation to other texts (Ledin och Moberg, 2010, s.157). The study is therefore focused on what meaning and message hat is being produced when the text changes.

As a result, there are some strategies with goals that can be distinguished. Avpixlat wants to enhance the danger of immigration by using strategies of alarm and guilt. They want to warn the people of Sweden by telling stories about crime and the lack of respect for western,

democratic values. They try to divide the people by using strategies of polarization and they de-legitimize other discourses that claims something else. They borrow words from a liberal and democratic context through "double speaking" and therefore hides their agenda and ideology behind rhetoric’s. Avpixlat enters the political stage online with confidence, and they play the role of the squire of democracy, they claim to provide the audience with the uncensored truth.

Place, publisher, year, edition, pages
2017. , p. 53
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-56185OAI: oai:DiVA.org:oru-56185DiVA, id: diva2:1079109
Subject / course
Medie- och kommunikationsvetenskap
Supervisors
Available from: 2017-03-08 Created: 2017-03-07 Last updated: 2017-10-18Bibliographically approved

Open Access in DiVA

No full text in DiVA

By organisation
School of Humanities, Education and Social Sciences
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 127 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf