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Hållbara investerare och företags samhällsansvar: En sambandsmätning av SRI-ägande och CSR-kommunikation
Örebro University, School of Humanities, Education and Social Sciences.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study aims to perform a hypothesis test to investigate whether the prevailing perceptions that Sustainable and Responsible Investors (SRI) can influence corporate communication regarding their Corporate Social Responsibility (CSR). The method applied is a content analysis of the websites of companies listed on the Small-Cap segment of the Nasdaq Stockholm Stock Exchange. The theoretical foundation begins with a summary of Investor Relations (IR) and its development. The current practice of IR is based on theories of symmetric two-way communication and stakeholder salience, which also are central in the literature concerning CSR. The analysis showed that there is a positive correlation between a company being owned by an institutional SRI and the degree of manifested CSR- communication on corporate websites.

Place, publisher, year, edition, pages
2017. , p. 90
Keywords [en]
IR, CSR, SRI, Excellence theory, Stakeholder salience
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-56244OAI: oai:DiVA.org:oru-56244DiVA, id: diva2:1080510
Subject / course
Medie- och kommunikationsvetenskap
Supervisors
Available from: 2017-03-10 Created: 2017-03-10 Last updated: 2017-10-18Bibliographically approved

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CiteExportLink to record
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