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Hållbara investerare och företags samhällsansvar: En sambandsmätning av SRI-ägande och CSR-kommunikation
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study aims to perform a hypothesis test to investigate whether the prevailing perceptions that Sustainable and Responsible Investors (SRI) can influence corporate communication regarding their Corporate Social Responsibility (CSR). The method applied is a content analysis of the websites of companies listed on the Small-Cap segment of the Nasdaq Stockholm Stock Exchange. The theoretical foundation begins with a summary of Investor Relations (IR) and its development. The current practice of IR is based on theories of symmetric two-way communication and stakeholder salience, which also are central in the literature concerning CSR. The analysis showed that there is a positive correlation between a company being owned by an institutional SRI and the degree of manifested CSR- communication on corporate websites.

Place, publisher, year, edition, pages
2017. , 90 p.
Keyword [en]
IR, CSR, SRI, Excellence theory, Stakeholder salience
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-56244OAI: oai:DiVA.org:oru-56244DiVA: diva2:1080510
Subject / course
Medie- och kommunikationsvetenskap
Supervisors
Available from: 2017-03-10 Created: 2017-03-10 Last updated: 2017-03-10Bibliographically approved

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School of Humanities, Education and Social Sciences, Örebro University, Sweden
Media and Communications

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
  • rtf