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Kroppsideal och kvinnliga ideal i tidningen FRIDA: Vilka normer och värderingar avspeglas genom idealen i FRIDA?
Örebro University, School of Humanities, Education and Social Sciences.
Örebro University, School of Humanities, Education and Social Sciences.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Is it the societies norms and values that maintains a common perception of what is a normal way to be for a young woman, and what is not? What is socially accepted is what media displays, which is young, beautiful and perfect bodies.This study examines how female bodies are portrayed in FRIDA magazine. The purpose with the essay is to examine which norms and values that are reflected based on the ideals FRIDA displays. To do this we use a qualitative discourse analysis to examine the texts and contents of the magazine using a social constructionist perspective. With help from previous studies and selected concepts from Peter L. Berger and Thomas Luckmanns epistemology the empirical material was analyzed. We also use a couple of concepts from a gender perspective, stereotyping and heterosexual matrix. Our study shows that FRIDA magazine displays an ideal that are linked with the norms and values from the west. The ideals show the conception that women needs to be in a certain way to be accepted by their surroundings. The ideals we observe to be representative for feminity is that women should be young, beautiful, fit, slim and feminine.

Place, publisher, year, edition, pages
2017. , 57 p.
Keyword [en]
Norms, values, female ideal, body ideal, stereotypes, heterosexual matrix
National Category
Sociology
Identifiers
URN: urn:nbn:se:oru:diva-56255OAI: oai:DiVA.org:oru-56255DiVA: diva2:1080649
Subject / course
Sociologi
Available from: 2017-03-10 Created: 2017-03-10 Last updated: 2017-10-18Bibliographically approved

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf