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More than a hashtag: Producers' and users' co-creation of a loving "we" in a second screen sports production
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden. (Diskurs, kommunikation & medier)ORCID iD: 0000-0001-8327-4231
2017 (English)In: Television and New Media, ISSN 1527-4764, E-ISSN 1552-8316, 1-19 p.Article in journal (Refereed) Epub ahead of print
Abstract [en]

This article presents a case study of a series of Swedish football commentary webcastswhere both producers and users engage in communication with each other duringthe FIFA World Cup in 2014. The main aim is to identify what the participants doto construct sociable bonds with each other using the technological affordancesavailable, specifically those connected to second screens. Second screening isapproached as a thoroughly sociable activity rather than a practice you engage in forprimarily instrumental reasons like finding facts or statistics. The analysis shows howusers and producers adopt strategies of inclusion oriented to creating a joint senseof “being here together” in the community that is formed around the official hashtagexpressenvm. The results indicate that second screen setups of this kind have thepotential of displacing the big TV screen and its live sports event, at least for a specificuser crowd.

Place, publisher, year, edition, pages
Sage Publications, 2017. 1-19 p.
Keyword [en]
interaction, second screen, sociability, sports, webcast, World Cup
National Category
Social Sciences
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-56919DOI: 10.1177/1527476417699708OAI: oai:DiVA.org:oru-56919DiVA: diva2:1086515
Projects
Posttelevisionens praktiker: Att förnya TV och tidningar genom att använda webb-TV
Funder
Riksbankens Jubileumsfond, P13-1106:1
Available from: 2017-04-03 Created: 2017-04-03 Last updated: 2017-04-11Bibliographically approved

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Kroon, Åsa
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School of Humanities, Education and Social Sciences, Örebro University, Sweden
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf