More than a hashtag: Producers' and users' co-creation of a loving "we" in a second screen sports production
2017 (English)In: Television and New Media, ISSN 1527-4764, E-ISSN 1552-8316, 1-19 p.Article in journal (Refereed) Epub ahead of print
This article presents a case study of a series of Swedish football commentary webcastswhere both producers and users engage in communication with each other duringthe FIFA World Cup in 2014. The main aim is to identify what the participants doto construct sociable bonds with each other using the technological affordancesavailable, specifically those connected to second screens. Second screening isapproached as a thoroughly sociable activity rather than a practice you engage in forprimarily instrumental reasons like finding facts or statistics. The analysis shows howusers and producers adopt strategies of inclusion oriented to creating a joint senseof “being here together” in the community that is formed around the official hashtagexpressenvm. The results indicate that second screen setups of this kind have thepotential of displacing the big TV screen and its live sports event, at least for a specificuser crowd.
Place, publisher, year, edition, pages
Sage Publications, 2017. 1-19 p.
interaction, second screen, sociability, sports, webcast, World Cup
Research subject Media and Communication Studies
IdentifiersURN: urn:nbn:se:oru:diva-56919DOI: 10.1177/1527476417699708OAI: oai:DiVA.org:oru-56919DiVA: diva2:1086515
ProjectsPosttelevisionens praktiker: Att förnya TV och tidningar genom att använda webb-TV
FunderRiksbankens Jubileumsfond, P13-1106:1