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An empirical study of the adoption of an indoor location-based service: Finding reading rooms
Örebro University, Örebro University School of Business.ORCID iD: 0000-0002-3722-6797
Norwegian University of Science and Technology, Trondheim, Norway.
Norwegian University of Science and Technology, Trondheim, Norway.
Norwegian University of Science and Technology, Trondheim, Norway.
2017 (English)In: International Journal of Technology and Human Interaction, ISSN 1548-3908, E-ISSN 1548-3916, Vol. 13, no 2, 70-88 p.Article in journal (Refereed) Published
Abstract [en]

This research examined the adoption of indoor location-based services in Norway. By expanding the Technology Acceptance Model (TAM), a research model, known as the mobile services acceptance model, was used. Based on the research model, seven research hypotheses were presented. The proposed research model and hypotheses were empirically tested using data collected from a survey of users of an indoor location-based service, finding reading rooms, at a Norwegian university. Support was found for five of the seven research hypotheses. Among the factors, the perceived usefulness has the strongest influence on the intention to use. The finding also indicated that trust did not have a direct positive effect on intention to use.

Place, publisher, year, edition, pages
IGI Global, 2017. Vol. 13, no 2, 70-88 p.
National Category
Information Systems
Identifiers
URN: urn:nbn:se:oru:diva-57594DOI: 10.4018/IJTHI.2017040105Scopus ID: 2-s2.0-85013249185OAI: oai:DiVA.org:oru-57594DiVA: diva2:1093772
Available from: 2017-05-08 Created: 2017-05-08 Last updated: 2017-10-18Bibliographically approved

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Citation style
  • apa
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  • nn-NB
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  • Other locale
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Output format
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  • asciidoc
  • rtf