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Celebrity politics in an age of visual connectivity: Exploring Instagram as a platform for political mass-self communication
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden.ORCID iD: 0000-0002-8866-0972
Södertörn University, Huddinge, Sweden.
2017 (English)Conference paper, Abstract (Refereed)
Abstract [en]

This paper explores Instagram as a platform for political mass-self communication. Drawing on theories of mediatization and celebrity politics, it analyses how various forms of symbolic connectivity are expressed and performed by 16 leading politicians in Sweden, and moreover how their social media use relate to traditional mainstream media. The study leans on a content analysis (n=800) and results show that journalism still holds a strong symbolic value, even when politicians are in charge of the political discourse. In addition, it reveals how the platform logic of Instagram contributes to the formation of digital life style politics, where symbolic connections between politicians and a variety of actors are staged through new mediatized relations. Visual political communication does inherit a democratic and interactive potential. However, according to the analyzed data, most politicians avoid public interaction. Instead, they are preoccupied with the branding of their public persona.

Place, publisher, year, edition, pages
2017.
Keyword [en]
Instagram, celebrity politics, social media, political communication, journalism, Sweden
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-57880OAI: oai:DiVA.org:oru-57880DiVA: diva2:1104331
Conference
67th Annual Conference of the International Communication Association (ICA), Interventions: Communication Research and Pract, San Diego, USA, May 25-29, 2017
Available from: 2017-06-01 Created: 2017-06-01 Last updated: 2017-06-01Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf