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Ordinary People on Television: A longitudinal study of Swedish Television, 1982-2011
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden.ORCID iD: 0000-0002-1089-5819
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden.
Örebro University, School of Humanities, Education and Social Sciences, Örebro University, Sweden.
2017 (English)In: Nordicom Review, ISSN 1403-1108, E-ISSN 2001-5119Article in journal (Refereed) Epub ahead of print
Abstract [en]

By using a longitudinal design and measuring television content and the occurrence of ordinary television and ‘ordinary’ participants at four different points in time from 1982 to 2011, this study investigates the alleged shift towards ordinariness in the 1990s. Using Sweden as a test case, three research questions are posed: To what extent did ordinary television programming increase during the 1990s? To what extent did the participation of ordinary people increase as a consequence of this shift? To what extent has public service television adapted to commercial competition through broadcasting more ordinary television? The analysis confirms the alleged shift towards ordinariness. Ordinary television and ordinary participants did increase during the studied era, but a key argument put forward is that this shift occurred gradually and that one should avoid using overdramatic epithets to characterise it. The results also suggest that the public service broadcaster (SVT) also moved towards ordinariness but that this change was modest and occurred later than expected in Sweden.

Place, publisher, year, edition, pages
Walter de Gruyter, 2017.
Keyword [en]
broadcasting, commercial competition, democratisation, participation, public
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-58048OAI: oai:DiVA.org:oru-58048DiVA: diva2:1109417
Projects
Vanliga människor på TV
Funder
Swedish Research Council, 2011-1708
Available from: 2017-06-14 Created: 2017-06-14 Last updated: 2017-06-14Bibliographically approved

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Eriksson, GöranCamauër, LeonorLakew, Yuliya
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School of Humanities, Education and Social Sciences, Örebro University, Sweden
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Nordicom Review
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf