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Here too the gods are present: Ethos building on patreon.com
Örebro University, School of Humanities, Education and Social Sciences.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This essay studies the rhetorical situation of the crowdfunding site Patreon.com, with a particular focus on the construction of ethos. Taking off from the conception of ethos as a discursive dwelling place, the study analyzes five Patreon pages and the self-promotional practices associated with each page. It concludes that there are different ways of negotiating the implicit and explicit expectations that go along with setting up and maintaining a presence on a crowdfunding site – not least with regards to the relationship between ethos and ethics.

Place, publisher, year, edition, pages
2017. , 37 p.
Keyword [en]
Rhetoric, crowdfunding, Patreon, ethos, online spaces
National Category
Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-58878OAI: oai:DiVA.org:oru-58878DiVA: diva2:1128392
Subject / course
Retorik
Supervisors
Available from: 2017-07-25 Created: 2017-07-25 Last updated: 2017-10-18Bibliographically approved

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