In recent years, the concept of Human Resources has been characterized by stigmatization. Personnel functions with the same name have been perceived as beneficial to management and business's strategic goals rather than the promotion of employee satisfaction. People and Culture is, according to practitioners of personnel management, a new form of personnel management to counter this negative image of HR by focusing on the people of the organization. The aim of this study is to create a deeper understanding of People and Culture. Previous research provides a background for the development of personnel work and describes the impact change in the environment has on the workplace. The theoretical starting points for this study are deregulated work, organizational culture, soft Human Resource work, normative governance as well as a model for external forces for organizational change. Our qualitative study is based on semi-structured interviews with four people who work or have worked with People and Culture and a person who works with Human Resources in an organization that previously had People and Culture. The result has shown that People and Culture can first and foremost be seen as a name trend used as a standpoint to avoid preconceived notions. Secondly, People and Culture can be seen as a widening of personnel work so that cultural work and personnel issues concern the entire organization. The study also shows that People and Culture works to incorporate the employee into the organizational culture in four stages: marketing, recruitment, socialization and development. Finally, the study's findings indicate that the People and Culture work does not differ significantly from Human Resources in terms of purpose and method. The main difference is that People and Culture is a widening of Human Resource work aimed at the entire organization to take responsibility for staff issues.