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Understanding the Values of Live Game Streaming: a Value-Focused Thinking Approach
School of Business Administration, Zhongnan University of Economics and Law, China.
Örebro University, Örebro University School of Business.ORCID iD: 0000-0002-3722-6797
2017 (English)In: WHICEB 2017: Proceedings, Association for Information Systems, 2017, 394-401 p.Conference paper, (Refereed)
Abstract [en]

Today, along with the development of information communication technology, live streaming is getting more and more popular in China. It has established an integrated industrial chain. There are a large number of users watching different live streams (e.g., games. sports, live shows) through personal computers and mobile devices. In this paper, we aim to investigate the values of live game streaming using the Value-Focused Thinking (VFT) approach. We analyze the values of live game streaming from the perspectives of both streamers and spectators. The identified values are represented in the form of a means-ends objective network. The means-ends objective network derived from this research can serve as a conceptual foundation for future studies and provide useful guidelines for practitioners to better operate live game streaming applications.

Place, publisher, year, edition, pages
Association for Information Systems, 2017. 394-401 p.
Keyword [en]
live streaming, live game streaming, the value-focused thinking approach, the means-ends objective network
National Category
Information Systems
Identifiers
URN: urn:nbn:se:oru:diva-59029ISBN: 978-0-88953-398-1 (print)OAI: oai:DiVA.org:oru-59029DiVA: diva2:1128890
Conference
16th Wuhan International Conference on E-Business (WHICEB 2017), Wuhan, China, May 26-27, 2017
Available from: 2017-07-31 Created: 2017-07-31 Last updated: 2017-08-01Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf