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The subjective group dynamics in negative campaigns
Örebro University, School of Law, Psychology and Social Work. (Youth & Society)ORCID iD: 0000-0001-5214-9921
2017 (English)In: Journal of Applied Social Psychology, ISSN 0021-9029, E-ISSN 1559-1816, Vol. 47, no 8, p. 415-423Article in journal (Refereed) Published
Abstract [en]

I relied on the subjective group dynamics framework to analyse the derogation of inparty candidates involved in negative campaigns. In an experimental study (dynamic simulation of an electoral campaign, N=118), I found that participants downgraded the inparty candidate (both in terms of evaluation and vote choice) more when he ran a person-based negative campaign than when he ran an issue-based negative campaign. This effect was significant for participants with high levels of political identification only. Overall, the findings revealed that political candidates, as members of significant social groups, are not exempt from the forms of extremity in evaluations typically observed in other social groups.

Place, publisher, year, edition, pages
John Wiley & Sons, 2017. Vol. 47, no 8, p. 415-423
National Category
Psychology
Research subject
Psychology
Identifiers
URN: urn:nbn:se:oru:diva-59293DOI: 10.1111/jasp.12447ISI: 000407077200001Scopus ID: 2-s2.0-85019065289OAI: oai:DiVA.org:oru-59293DiVA, id: diva2:1136794
Note

Funding Agency:

MIUR (Ministero dell'Istruzione, dell'Universita e della Ricerca)  2008XZR2TT_003

Available from: 2017-08-29 Created: 2017-08-29 Last updated: 2017-10-18Bibliographically approved

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Russo, Silvia

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