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Political communication in an age of visual connectivity: Exploring Instagram practices among Swedish politicians
Örebro University, School of Humanities, Education and Social Sciences.ORCID iD: 0000-0002-8866-0972
Stockholm University, Stockholm, Sweden.ORCID iD: 0000-0001-7022-856X
2017 (English)In: Northern Lights, ISSN 1601-829X, E-ISSN 2040-0586, Vol. 15, no 1, 15-32 p.Article in journal (Refereed) Published
Abstract [en]

This article explores the specific features of Instagram as a platform for visual political communication. Drawing on theories of mediatization and celebrity politics, it analyses how various forms of symbolic connectivity are expressed and performed by sixteen leading politicians in Sweden, and moreover how their social media use relates to news media. The study leans on a content analysis (n=800) and results show that journalism still holds a strong symbolic value, even when politicians are in charge of the political discourse. In addition, it reveals how the platform logic of Instagram contributes to the formation of digital lifestyle politics, where symbolic connections between politicians and a variety of actors are staged through new mediatized relations. Visual political communication does inherit a democratic and interactive potential. However, according to the analysed data, most politicians avoid public interaction. Instead, they are preoccupied with the branding of their public persona.

Place, publisher, year, edition, pages
Intellect Ltd., 2017. Vol. 15, no 1, 15-32 p.
Keyword [en]
Instagram; Sweden; celebrity politics; journalism; political communication; social media
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-60967DOI: 10.1386/nl.15.1.15_1OAI: oai:DiVA.org:oru-60967DiVA: diva2:1140522
Available from: 2017-09-12 Created: 2017-09-12 Last updated: 2017-09-12Bibliographically approved

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Ekman, MattiasWidholm, Andreas
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf