The aim of my article is to present a brief overview of Swedish travelogues published as books during the long 18th century and to argue that the persona of the traveller/author/narrator is a feasible category when talking about travelogues and subgenres. A discussion of the relation between persona and subgenre is followed by a chronological overview of the personae present in Swedish travelogues published between 1667 and 1829. Four personae are identified: The Adventurer, The Scientific Traveller, The Aesthetic Traveller and ‘Our (Wo)Man’: a non-specialised traveller often writing in a journalistic or literary vein. While the Adventurer appears only once (in the first published travelogue written by a Swedish traveller) the Scientific Traveller dominated for several decades of the 18th century. The Aesthetic Traveller appears in the 1780’s and is soon followed by Our (Wo)man – the persona taking precedence as the travelogue developed into a popular literary and journalistic genre.
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