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Design for Service comes to Service Logic
CTF - Service Research Center, Karlstad University, Karlstad, Sweden.ORCID iD: 0000-0003-0520-0741
Imagination Lancaster, Lancaster University, Lancaster, UK.
CTF - Service Research Center, Karlstad University, Karlstad, Sweden.ORCID iD: 0000-0003-2705-0836
Department of Computer and Information Science, Linköping University, Linköping, Sweden.
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2013 (English)In: Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda, Giannini, Napoli / [ed] E. Gummesson, C. Mele, F. Polese, Napoli: Giannini Editore, 2013Conference paper, Published paper (Refereed)
Abstract [en]

Purpose: This article aims to bridge recent work on Service Logic with practice and research in Design for Service to explore if and how human-centered participatory design approaches could provide an ideal source for interpreting existing service systems, proposing new ones and thus realize service logic in organizations.

Design/methodology: This paper compares existing theoretical backgrounds and frameworks from Service Logicand Design for Service studies that conceptualize core concepts for value co-creation: actors, resources, resource integration, participation, context and experience.

Findings: Service Logic provides a framework to understand service systems in action by focusing on how actors integrate resources to co-create value, while Design for Service provides an approach and tools to analyze current service systems in context to imagine future service systems and how innovation may develop as a result of reconfigurations of resources and actors. Design for Service also provides frameworks, competence and tools enabling involved actors to participate in and be part of the service system re-design. Based in this the model Design for value co-creationis presented.

Research implications: The authors bridge service research studies with Design for Service, articulating how Design for Service could be a key factorin realizing Service Logic in organizations. Emerging research questions and potentials for interdisciplinary work are part of our final conclusions.

Originality/value: The paper extends the Service Logic literature by 1) repositioning service design from a phase of development to Design for Serviceas an approach to service innovation centered on understanding and engaging with customers’ own value creating practices 2) extends the meaning of value co-creationto include collaborative approaches for generation of new resource constellations and through this process achieving value co-creation in designing.

Place, publisher, year, edition, pages
Napoli: Giannini Editore, 2013.
Keywords [en]
Service design, Design for Service, Service Logic, Service innovation, value co-creation
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:oru:diva-61417ISBN: 9788874316847 (electronic)OAI: oai:DiVA.org:oru-61417DiVA, id: diva2:1148600
Conference
The 2013 Naples Forum on Service: Integrating three perspectives for a new service agenda, University of Naples, Italy, June 18-21, 2013
Available from: 2013-08-05 Created: 2017-10-11 Last updated: 2018-03-05Bibliographically approved

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Design for Service comes to Service Logic

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Wetter-Edman, Katarina

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Wetter-Edman, KatarinaEdvardsson, Bo
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