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Understanding college student' acceptance of online credit offering services in China
Zhongnan University of Economics and Law, China.ORCID iD: 0000-0002-3722-6797
Zhongnan University of Economics and Law, China.
Anhui University, China.
2016 (English)In: Proceedings of The Sixteenth International Conference on Electronic Business / [ed] Lifang Peng, CEUR-WS , 2016, 673-678 p.Conference paper, Published paper (Refereed)
Abstract [en]

With the rapid economic growth in China, peoples' consumption behavior is constantly changing. The online credit offering service is playing a more and more important role in China. In this paper, we aim to understand college students' acceptance of online credit offering services in China. A research model based on technology acceptance model (TAM) with six research hypotheses is proposed. And an empirical study with 239 subjects was conducted to test this model. According to the results, 4 of 6 hypotheses were supported. The results indicated that both perceived usefulness and subjective norm directly affected college students' behavior intention to use online credit offering services significantly.

Place, publisher, year, edition, pages
CEUR-WS , 2016. 673-678 p.
Keyword [en]
Online credit offering service, Perceived risk, Subjective norms, TAM
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:oru:diva-62241Scopus ID: 2-s2.0-85021730164OAI: oai:DiVA.org:oru-62241DiVA: diva2:1156028
Conference
16th International Conference on Electronic Business (ICEB 2016), Xiamen, China, December 4-8, 2016
Available from: 2017-11-10 Created: 2017-11-10 Last updated: 2017-11-13Bibliographically approved

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Gao, Shang

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CiteExportLink to record
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Citation style
  • apa
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  • asciidoc
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