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Exploring Users' Adoption of MOOCs from the Perspective of the Institutional theory
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.ORCID iD: 0000-0002-3722-6797
Department of Computer and Information Science, Norwegian University of Science and Technology, Tromsø, Norway.
2015 (English)In: WHICEB 2015 Proceedings / [ed] Seitz, J, Alfred University , 2015, p. 383-390Conference paper, Published paper (Refereed)
Abstract [en]

MOOCs, which stands for Massive Open Online Courses, have attracted millions of users around the world and it has a promise to be a very important part of future education. However, there is little research on users' adoption of MOOCs. This paper aims to improve the understanding of users' behavior intention to use MOOCs. The proposed research model is an extension of technology acceptance model with three factors from the institutional theory. And an empirical study with 247 subjects was conducted to test this model. The results indicate that both perceived usefulness and perceived ease of use directly affect users' behavior intention to use MOOCs significantly. Another interesting finding is that mimetic pressures also have a significant positive influence on users' behavior intention to use MOOCs.

Place, publisher, year, edition, pages
Alfred University , 2015. p. 383-390
Keywords [en]
MOOCs, Users' adoption, technology acceptance model, institutional theory
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:oru:diva-62265ISI: 000368862800048ISBN: 978-0-9800510-8-7 (print)OAI: oai:DiVA.org:oru-62265DiVA, id: diva2:1156144
Conference
14th Wuhan International Conference on E-Business (WHICEB 2015), Wuhan, China, June 19-21, 2105
Available from: 2017-11-10 Created: 2017-11-10 Last updated: 2018-08-31Bibliographically approved

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Exploring Users' Adoption of MOOCs from the Perspective of the Institutional theory

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Gao, Shang

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf