oru.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Effect of Lifestyle on the Adoption of Mobile Services
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.ORCID iD: 0000-0002-3722-6797
2012 (English)In: The eleventh Wuhan international conference on e-business / [ed] Duserick, F. G., Alfred University , 2012, p. 390-397Conference paper, Published paper (Refereed)
Abstract [en]

Although mobile services have gained huge potential market in recent years, the adoption of mobile services has been far slower than expected. Many scholars put forward mobile services adoption models to explore the causes of low adoption of mobile services. But few researchers have explained why different types of services differ in terms of popularity from the view of lifestyle. The authors attempt to explain the adoption of various mobile services in the view of lifestyle through descriptive analysis and ANOVE analysis in China. And the conclusions are as follows: 1) the adoption of different types of mobile services varies with different groups of users, because 2) different groups of users often have their own lifestyles (e.g., new life consciousness, arbitrary consciousness, financial consciousness, etc.), 3) which can significantly affect their intention to adopt various mobile services.

Place, publisher, year, edition, pages
Alfred University , 2012. p. 390-397
Keywords [en]
lifestyle, mobile services adoption, Chinese context
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:oru:diva-62267ISI: 000316156900051ISBN: 978-0-9800510-5-6 (print)OAI: oai:DiVA.org:oru-62267DiVA, id: diva2:1156151
Conference
11th Wuhan International Conference on E-Business, Wuhan, China, May 26-27, 2012
Available from: 2017-11-10 Created: 2017-11-10 Last updated: 2017-11-13Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Effect of Lifestyle on the Adoption of Mobile Services

Authority records BETA

Gao, Shang

Search in DiVA

By author/editor
Gao, Shang
Information Systems, Social aspects

Search outside of DiVA

GoogleGoogle Scholar

isbn
urn-nbn

Altmetric score

isbn
urn-nbn
Total: 74 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf