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Exploring driving factors for consumers' acceptance of E-commerce in Chinese rural areas
School of Business Administration, Anhui University, Hefei, China.
Zhongnan University of Economics and Law, Wuhan, China.ORCID iD: 0000-0002-3722-6797
2015 (English)In: Proceedings of the International Conference on Electronic Business (ICEB) / [ed] Cheng J.H., Du T.C., CEUR-WS , 2015, p. 258-261Conference paper, Published paper (Refereed)
Abstract [en]

Despite the rapid development of E-Commerce in global cities, residents in relative lagging areas are still facing issues to benefit from this technology. Such issues are like lack of computing equipment, inadequate technical skills, and expensive delivery services. To alleviate such issues, Chinese E-Commerce organizations (e.g., Alibaba) built up thousands of service stations in Chinese rural areas, and provided resources and services for local residents. In this research, we aim to investigate consumers' acceptance of E-Commerce in such areas. The potential factors which may influence the consumers' acceptance of E-commerce in such areas are explored according to a literature analysis. We propose a research model by incorporating the factors, such as perceived accessability, perceived safety, and social influence, based on the Technology Acceptance Model. An empirical study is planned to validate this research model in the future.

Place, publisher, year, edition, pages
CEUR-WS , 2015. p. 258-261
Keywords [en]
Chinese rural areas, Consumer acceptance, Developing countries, E-commerce, User acceptance, Commerce, Economic and social effects, Electronic commerce, Delivery service, Empirical studies, Literature analysis, Social influence, Technical skills, Technology acceptance model, Rural areas
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:oru:diva-62273Scopus ID: 2-s2.0-84959244237OAI: oai:DiVA.org:oru-62273DiVA, id: diva2:1156171
Conference
15th International Conference on Electronic Business (ICEB 2015), Hyatt Regency Hotel, CUHKSha Tin, Hong Kong, December 6-10, 2015
Available from: 2017-11-10 Created: 2017-11-10 Last updated: 2018-07-09Bibliographically approved

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Gao, Shang

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
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  • asciidoc
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