oru.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
An exploratory study on lifestyles and the adoption of mobile services in China
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.ORCID iD: 0000-0002-3722-6797
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.
2012 (English)In: Proceedings of the 10th International Conference on Advances in Mobile Computing & Multimedia, New York: Association for Computing Machinery (ACM), 2012, p. 249-252Conference paper, Published paper (Refereed)
Abstract [en]

This study examines the relationship between the lifestyles of Chinese consumers and the adoption of mobile services. Based on a sample from 313 respondents from the biggest city in central China, the results show that consumers with different lifestyles have different preferences over a number of identified mobile services. It is found that there are some lifestyle factors, such as the investment consciousness and the financial contentment consciousness, having significant negative impact on the adoption of office/learning tools on mobile devices. Furthermore, Chinese consumers are clustered into four lifestyle segments by two dimensions: the quality-awareness fashionable dimension and the economical dimension. The findings demonstrate that the quality-awareness fashionable dimension has stronger impact than the economical dimension toward the adoption of all the five types of mobile services. © 2012 ACM.

Place, publisher, year, edition, pages
New York: Association for Computing Machinery (ACM), 2012. p. 249-252
Series
ACM international conference proceeding series
Keywords [en]
lifestyle, mobile services, the adoption of mobile services
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:oru:diva-62283DOI: 10.1145/2428955.2429002Scopus ID: 2-s2.0-84873432744ISBN: 9781450313070 (print)OAI: oai:DiVA.org:oru-62283DiVA, id: diva2:1156184
Conference
10th International Conference on Advances in Mobile Computing and Multimedia (MoMM 2012), Bali, Indonesia, December 3-5, 2012
Available from: 2017-11-10 Created: 2017-11-10 Last updated: 2018-03-05Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records BETA

Gao, Shang

Search in DiVA

By author/editor
Gao, Shang
Information Systems, Social aspects

Search outside of DiVA

GoogleGoogle Scholar

doi
isbn
urn-nbn

Altmetric score

doi
isbn
urn-nbn
Total: 139 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf