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An exploratory study on the adoption of mobile services through social media
School of Business Administration, Zhongnan University of Economics and Law, Wuhan, China.ORCID iD: 0000-0002-3722-6797
Department of Electronics Engineering, Government Polytechnic College for Women, Madurai, India.
Department of Computer Science and Engineering, KLN College of Engineering, Pottapalayam, Madurai, India.
Department of Computer and Information Science, Norwegian University of Science and Technology, Trondheim, Norway.
2012 (English)In: 2012 International Conference on Systems and Informatics: ICSAI 2012, Piscataway, NJ: IEEE, 2012, p. 2588-2592Conference paper, Published paper (Refereed)
Abstract [en]

With the advancement of information communication technology, mobile devices find its utility growing gradually for various business domains. Moreover, there has been considerable growth of business opportunities over social media provides a win-win situation for both business stakeholders and end users. Therefore, it is believed that further research on the usage of mobile services through social media is needed. In this research, we aim to explore the potential factors which would affect the adoption of mobile services through media social. As a result, we present an adapted mobile services acceptance model and propose seven factors which could potentially influence users' intention to use mobile services through social media.

Place, publisher, year, edition, pages
Piscataway, NJ: IEEE, 2012. p. 2588-2592
Keywords [en]
Context, Social Media, the Adoption of Mobile Services, Transparency, Trust
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:oru:diva-62284DOI: 10.1109/ICSAI.2012.6223583Scopus ID: 2-s2.0-84864276229ISBN: 9781467301992 (print)OAI: oai:DiVA.org:oru-62284DiVA, id: diva2:1156186
Conference
2012 International Conference on Systems and Informatics, (ICSAI 2012), Yantai, China, May 19-20, 2012
Available from: 2017-11-10 Created: 2017-11-10 Last updated: 2018-05-15Bibliographically approved

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Gao, Shang

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
  • rtf