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Servitization Processes and the Need for Managing Ambidexterity
Linköping University, Linköping, Sweden.
University of Auckland, New Zealand.
Linköping University, Linköping, Sweden.
2014 (English)Conference paper, Oral presentation with published abstract (Other academic)
Abstract [en]

An increased focus on servitization involves ambidextrous challenges – firms need to manage explorative and exploitative service activities simultaneously. Whereas existing literature emphasises the need for organisational separation of service activities, fewer studies address the challenges around managing and organising for different types of service offerings. This paper integrates servitization research with more general management theories on ambidexterity and draws on a longitudinal case study of an industrial manufacturer managing servitization processes. As such, this paper identifies important elements of organisational separation and integration. More specifically, we identify challenges related to the integration of explorative and exploitative service activities, and identify challenges related to the following dimensions: (1) goal setting, (2) timing, (3) tensions, (4) endurance, and (5) magnitude of the integrated units. Furthermore, we discusss servitization as a dynamic process and identify different service activities which were separated, combined, separated again, and finally integrated in the focal firm.

Place, publisher, year, edition, pages
2014.
Keyword [en]
servitization processes, solutions, ambidextrous organisations
National Category
Business Administration
Identifiers
URN: urn:nbn:se:oru:diva-62544OAI: oai:DiVA.org:oru-62544DiVA: diva2:1156909
Conference
“Agents of change” (ANZMAC2014), Brisbane, Australia, December 1-3, 2014
Available from: 2017-11-14 Created: 2017-11-14 Last updated: 2017-11-15Bibliographically approved

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Windahl, Charlotta

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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Language
  • de-DE
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  • nn-NO
  • nn-NB
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  • Other locale
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  • asciidoc
  • rtf