To Örebro University

Social media and open innovation communities are becoming increasingly important not only for business-to-consumer (B2C) companies, in which context they have resulted in relatively large and fast-growing research body, but increasingly also to the development of business-to-business (B2B) products and innovations. In order to find out how social media and open innovation communities can be used to create value for the development of B2B product, we selected a single case study research method. The selected single case represents a unique case regarding open innovation community and social media use in the development of complex B2B products.