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Value added of social media in open innovation community: the perspective of a community hosting company that produces B2B products
Tampere University of Technology, Tampere, Finland.
Deloitte Oy, Helsinki, Finland.
Tampere University of Technology, Pori, Finland.ORCID iD: 0000-0001-6324-5425
Tampere University of Technology, Tampere, Finland.
2014 (English)In: AcademicMindTrek '14: Proceedings of the 18th International Academic MindTrek Conference / [ed] Artur Lugmayr, Heljä Franssila, Janne Paavilainen, New York, NY: ACM Digital Library, 2014, p. 118-124Conference paper, Published paper (Refereed)
Abstract [en]

Social media and open innovation communities are becoming increasingly important not only for business-to-consumer (B2C) companies, in which context they have resulted in relatively large and fast-growing research body, but increasingly also to the development of business-to-business (B2B) products and innovations. In order to find out how social media and open innovation communities can be used to create value for the development of B2B product, we selected a single case study research method. The selected single case represents a unique case regarding open innovation community and social media use in the development of complex B2B products.

Place, publisher, year, edition, pages
New York, NY: ACM Digital Library, 2014. p. 118-124
Keywords [en]
Social media, open innovation community, value creation, value network analysis, value added, B2B
National Category
Business Administration Human Aspects of ICT
Identifiers
URN: urn:nbn:se:oru:diva-62631DOI: 10.1145/2676467.2676504Scopus ID: 2-s2.0-84964034026ISBN: 978-1-4503-3006-0 (print)OAI: oai:DiVA.org:oru-62631DiVA, id: diva2:1157804
Conference
18th International Academic MindTrek Conference (MINDTREK 2014), Tampere, Finland, November 4-6, 2014
Available from: 2017-11-16 Created: 2017-11-16 Last updated: 2017-11-21Bibliographically approved

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Aramo-Immonen, Heli

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf