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Barriers to Adopting E-commerce in Chinese Rural Areas: A Case Study
School of Business Administration, Anhui University, Hefei, China.
Örebro University, Örebro University School of Business.ORCID iD: 0000-0002-3722-6797
2017 (English)Conference paper, Published paper (Refereed)
Abstract [en]

Although e-commerce has been adopted and developed rapidly in rural areas in China during the past two years, serious issues have been encountered as well. Practitioners and scientists proposed lists of barriers. However, such lists differ with each other for different regions and at different time. Fixed lists may not help much practically. Present research proposes a framework named N3F4 to structure and formalize such barriers. Based on the framework, researchers could make a list of barriers for a given region, perform surveys among interested people, prioritize the barriers, analyze reasons and propose solutions. In this paper, we introduce the N3F4 framework, and present a case study of applying the framework in one small county in China. The result shows that the N3F4 framework helps structure barriers before performing the survey, and it also helps analyze the result and come up with solutions afterwards, both effectively and efficiently.

Place, publisher, year, edition, pages
Springer Berlin/Heidelberg, 2017. Vol. 10595, p. 71-82
Series
Lecture Notes in Computer Science, ISSN 0302-9743 ; 10595
Keywords [en]
E-commerce, Chinese rural areas, Barriers
National Category
Information Systems
Identifiers
URN: urn:nbn:se:oru:diva-62889DOI: 10.1007/978-3-319-68557-1_8Scopus ID: 2-s2.0-85034230730ISBN: 978-3-319-68556-4 (print)OAI: oai:DiVA.org:oru-62889DiVA, id: diva2:1161730
Conference
16th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2017, Delhi, India, November 21-23, 2017
Available from: 2017-11-30 Created: 2017-11-30 Last updated: 2018-01-13Bibliographically approved

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Gao, Shang

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf