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Normförgörare eller normförstärkare?: En multimodal CDA om kroppsaktivism på Instagram
Örebro University, School of Humanities, Education and Social Sciences.
Örebro University, School of Humanities, Education and Social Sciences.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this essay is to study how body activists represent themselves on Instagram and to find out what ideologies might be hidden behind these representations. The data consists of ten posts on Instagram from a total of five different Instagram profiles, describing themselves as body activists. To be able to take both image and text into account, as well as its meaning in combination to each other, we use a multimodal critical discourse analysis (MCDA) in the study. Theoretically the study also use postmodern feminism, and the concepts of normalization and objectification. The analysis shows that the selected profiles often tend to reproduce existing ideals, as much focus is on appearance, especially in the visual representations. The texts on the other hand focus on body acceptance and that the profiles are victims of societal norms. The key argument is that these representations are characterized by discourses of current body ideals, capitalism and a dominant patriarchal ideology.

Place, publisher, year, edition, pages
2018. , p. 57
Keywords [en]
Body activism, multimodal CDA, Instagram, selfies, postmodern feminism
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-64933OAI: oai:DiVA.org:oru-64933DiVA, id: diva2:1181548
Subject / course
Medie- och kommunikationsvetenskap
Supervisors
Available from: 2018-02-09 Created: 2018-02-09 Last updated: 2018-02-09Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf