The purpose of the study was to gain an increased understanding of how an organization works with internal communication and how this work is experienced by the employees. It also examined which communication channels the company use and how internal communications affect of relationships, involvement and commitment. This was studied in a grocery store called ICA Maxi Universitetet. The research method chosen was qualitative interviews with employees at various positions at the company. The study is based on theories of internal communication and encoding / decoding. It also uses concepts such as communication channels, relationships, participation, commitment and information forms to analyze the results of the study.
The results of the study show that internal communication at ICA Maxi Universitetet is a one-way communication. The result also shows that internal communication is crucial for creating good relationships and that it is experienced differently depending on the position of the company.