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Internkommunikation för engagerade medarbetare: - En kvalitativ studie om matvarubutiken ICA Maxi Universitetet
Örebro University, School of Humanities, Education and Social Sciences.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of the study was to gain an increased understanding of how an organization works with internal  communication  and  how  this  work  is  experienced  by  the  employees.  It  also  examined which  communication  channels  the  company  use  and  how  internal  communications  affect  of relationships, involvement and commitment. This was studied in a grocery store called ICA Maxi Universitetet.  The  research  method  chosen  was  qualitative  interviews  with  employees  at  various positions at the company. The study is based on theories of internal communication and encoding / decoding.  It  also  uses  concepts  such  as  communication  channels,  relationships,  participation, commitment and information forms to analyze the results of the study.

The results of the study show that internal communication at ICA Maxi Universitetet is a one-way communication.  The  result  also  shows  that  internal  communication  is  crucial  for  creating  good relationships and that it is experienced differently depending on the position of the company.

Place, publisher, year, edition, pages
2018. , p. 49
Keywords [en]
Organization communication, Internal communication, employee, sense making
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-64935OAI: oai:DiVA.org:oru-64935DiVA, id: diva2:1181552
Subject / course
Medie- och kommunikationsvetenskap
Supervisors
Available from: 2018-02-09 Created: 2018-02-09 Last updated: 2018-02-09Bibliographically approved

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Citation style
  • apa
  • harvard1
  • ieee
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  • nn-NB
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  • Other locale
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  • asciidoc
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