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Där livet händer: -En studie om IKEAs sociala ansvar.
Örebro University, School of Humanities, Education and Social Sciences.
Örebro University, School of Humanities, Education and Social Sciences.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This qualitative study will investigate how IKEA in their commercial films “Där livet händer” apply a CSR perspective in their films. The study is done by the means of a semiotic perspective with the use of semiotic components such as colour, distance,  angle, body expression and sound that will help us answer the main purpose of this study. The study shows that IKEA is using CSR by displaying different types of families in different environments so the audience can relate to these families and see that IKEA is a company for every family in the swedish society.

Place, publisher, year, edition, pages
2018. , p. 66
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-64939OAI: oai:DiVA.org:oru-64939DiVA, id: diva2:1181558
Subject / course
Medie- och kommunikationsvetenskap
Supervisors
Available from: 2018-02-09 Created: 2018-02-09 Last updated: 2018-02-09Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf