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Unga väljare i det politiska landskapet: -En studie om politisk kommunikation ur ett lokalt perspektiv
Örebro University, School of Humanities, Education and Social Sciences.
Örebro University, School of Humanities, Education and Social Sciences.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis is to to gain knowledge of how the local departments in political parties are discussing communication with young adults and if there are similarities and differences between the parties. The method used is qualitative interviews, which was done on nine parties in Örebro where two of these were youth parties. We have done this based on a semi-structured interview to see how the parties argue about the different value, choices of strategies and patterns of action they work with. The results shows that many of the parties have a few strategies for communicating with young voters, but they do not work continuously to reach them. Instead it's something that the youth associations works more with. The study also displays that there is a norm that credibility and relevance are extra important factors for establishing a good relationship with young voters.

Place, publisher, year, edition, pages
2018. , p. 63
Keywords [sv]
Politisk kommunikation, sociala medier, microtargeting, kvalitativ intervju, ungdomsförbund, politiska partier
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-64944OAI: oai:DiVA.org:oru-64944DiVA, id: diva2:1181573
Subject / course
Medie- och kommunikationsvetenskap
Supervisors
Available from: 2018-02-09 Created: 2018-02-09 Last updated: 2018-02-09Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf