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Bakom varje litet ord finns en större tanke: En kvalitativ studie om internkommunikation och ledarskap på IKEA Örebro
Örebro University, School of Humanities, Education and Social Sciences.
Örebro University, School of Humanities, Education and Social Sciences.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This is a study concerning internal communication and leadership at IKEA Örebro. We chose to do a Critical Discourse Analysis (CDA) on written text from the warehouse director. The choice to make the study through CDA was grounded in our interest in exploring meaning and employee relations created through language. We also share an interest in leadership in organizations, which was why we made the choice of analyzing how implicit meanings within leadership are created. Using different analytical tools with linguistic origins we analyzed the texts to see which word choices made what with the internal communication, leadership and power relations. The material consists of 19 letters from the leader to the employees at IKEA. The conclusion from our study indicates the importance of good internal communication and how different linguistic choices can have other consequences than was thought. The analysis also shows that the linguistic choices that the department store manager makes many times affects her leadership negatively and that communication from her is lacking in clarity. This study has contributed with research for the internal communication and leadership field, more specifically for IKEA Örebro as an organization.

Place, publisher, year, edition, pages
2018. , p. 61
Keywords [en]
IKEA, internal communication, leadership, power relations, CDA, discourse
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-64947OAI: oai:DiVA.org:oru-64947DiVA, id: diva2:1181582
Subject / course
Medie- och kommunikationsvetenskap
Supervisors
Available from: 2018-02-09 Created: 2018-02-09 Last updated: 2018-02-09Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf