oru.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The gradual orientation away from the look-to-camera on live television news
Örebro University, School of Humanities, Education and Social Sciences.ORCID iD: 0000-0001-8327-4231
Akademin för humaniora, utbildning och samhällsvetenskap, Örebro universitet, Örebro, Sweden.
2011 (English)Conference paper, Published paper (Refereed)
Abstract [en]

The direct-to-camera shot of a person speaking on TV is seen as fundamental for the shaping of an intimate “me”-relationship with the viewer (Scannell 2010). However, in live talks between newscasters and in-house correspondents, as in other formats, the participants look at each other and not the viewer. We ask what this visual look-transition means when it comes to audience address. By examining three examples from the 1980s, 1990s and 2000s, we focus on the visual representation of the broadcaster’s look and how it has gradually changed over time. Our results show that viewer relations and trust is established using a range of interactional tools beyond the look-to-camera. Audience address shifts over time from an “I see you-relation” to a “look-at-us” relation requiring another kind of performance by the represented participants, as well as another kind of relation between broadcaster and viewer.

Place, publisher, year, edition, pages
2011.
National Category
Media Studies
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-65392OAI: oai:DiVA.org:oru-65392DiVA, id: diva2:1186722
Conference
International Communication Association (ICA 2011), Boston, MA, USA, May 26-30, 2011
Available from: 2018-03-01 Created: 2018-03-01 Last updated: 2018-05-08Bibliographically approved

Open Access in DiVA

No full text in DiVA

Authority records BETA

Kroon Lundell, Åsa

Search in DiVA

By author/editor
Kroon Lundell, Åsa
By organisation
School of Humanities, Education and Social Sciences
Media Studies

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 64 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf