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An increased focus on service selling: Implications for the sales function
Industriell marknadsföring och industriell ekonomi, Linköpings universitet,Linköping, Sweden.
Industriell marknadsföring och industriell ekonomi, Linköpings universitet, Linköping, Sweden.ORCID iD: 0000-0002-4081-9737
Industriell marknadsföring och industriell ekonomi, Linköpings universitet, Linköping, Sweden.ORCID iD: 0000-0002-9448-2359
2011 (English)In: QUIS 12: Advances in service quality, innovation, and excellence / [ed] Bo van der Rhee, Liana Victorino, Cornell University Press, 2011, p. 136-139Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Cornell University Press, 2011. p. 136-139
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Business Administration
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URN: urn:nbn:se:oru:diva-65586ISBN: 978-0-578-08457-2 (print)OAI: oai:DiVA.org:oru-65586DiVA, id: diva2:1188906
Conference
12th annual International Research Symposium on Service Excellence in Management (QUIS12), Ithaca, NY, United States, June 2-5, 2011
Available from: 2018-03-08 Created: 2018-03-08 Last updated: 2018-09-14Bibliographically approved

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Carlborg, Per

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