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Critical genre analysis of management texts in the public sector: Towards a theoretical and methodological framework
Örebro University, School of Humanities, Education and Social Sciences. (Svenska språket)ORCID iD: 0000-0002-6396-4240
2018 (English)In: Kritiska text- och diskursstudier / [ed] Wojahn, Daniel, Seiler Brylla, Charlotta & Westberg, Gustav, Huddinge, Sweden: Södertörns högskola , 2018, 1, p. 57-79Chapter in book (Refereed)
Abstract [en]

An emerging genre at Swedish public authorities – ‘platform of values’ (Swedish ‘värdegrund’) or ‘value statement’/‘core values’ – functions as a backdrop to the theoretical and methodological discussions in this paper. The paper argues for the development of a critical genre analysis that goes beyond being primarily descriptive and that has its main expla- natory value at a level of generality above mode-specific features of, for instance, language or images. Based on a review of how the term ‘critical’ has been defined and applied in relation to genre in critical discourse analysis/studies (CDA/CDS), multimodality, and genre studies of profes- sional communication a number of prerequisites for a critical genre analysis are formulated. Based on these prerequisites, affordance and pro- venance are put forward as ‘true’ multimodal concepts that can form the foundation for a critical genre analysis of, in this case, multimodal ‘plat- form of values’ texts. The applicability of these concepts is illustrated through an analysis of a ‘platform of value’ text from an administrative court in Sweden. 

Place, publisher, year, edition, pages
Huddinge, Sweden: Södertörns högskola , 2018, 1. p. 57-79
Series
Text- och samtalsstudier från Södertörns högskola ; 6
Keywords [en]
Affordance, critical genre analysis, platform of values, provenance, public authorities, social action
National Category
Specific Languages
Research subject
Swedish Language
Identifiers
URN: urn:nbn:se:oru:diva-65702ISBN: 978-91-88663-34-4 (print)OAI: oai:DiVA.org:oru-65702DiVA, id: diva2:1189785
Projects
En ny genre och dess arkeologi: Svenska myndigheters värdegrundstexter
Funder
Riksbankens Jubileumsfond, P15-0119:1Available from: 2018-03-12 Created: 2018-03-12 Last updated: 2018-03-12Bibliographically approved

Open Access in DiVA

Kritiska text- och diskurstudier(2845 kB)132 downloads
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Björkvall, Anders

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CiteExportLink to record
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Citation style
  • apa
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