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Masculinity and Autonomous Vehicles: A Degendered or Resegregated Future System of Automobility?
Örebro University, School of Humanities, Education and Social Sciences.ORCID iD: 0000-0002-5268-8957
Karlstads University, Gender Studies, Karlstad, Sweden.ORCID iD: 0000-0002-7235-0179
2018 (English)In: Transfers, ISSN 2045-4813, E-ISSN 2045-4821, Vol. 8, no 1, p. 44-63Article in journal (Refereed) Published
Abstract [en]

This article addresses the anthropomorphization and interpellative experience of cars and trucks, in order to meet future mobility challenges. Autonomous vehicles offer an emancipatory opportunity within a wider movement of degendering and regendering motor vehicles. We argue that autonomous vehicles can challenge the foundations of a gendered economy founded on masculinity, speed, pleasure, and embodiment. Rather than thinking in terms of a process of demasculinization, this article anticipates a regendering and resegregation through which certain forms of masculine gendered economies of pleasure will lose ground and others will gain. A core question in this article asks who will be in the driver’s seat of future systems of automobility as the control of the vehicle is gradually being transferred from the driver to digital control systems and intelligent roads.

Place, publisher, year, edition, pages
New York: Berghahn Books, 2018. Vol. 8, no 1, p. 44-63
Keywords [en]
anthropomorphization, autonomous vehicles, degendering, interpellation, masculinity, resegregation, trucks
National Category
Gender Studies
Research subject
Gender Studies
Identifiers
URN: urn:nbn:se:oru:diva-65827DOI: 10.3167/TRANS.2018.080105ISI: 000428200000005Scopus ID: 2-s2.0-85044170109OAI: oai:DiVA.org:oru-65827DiVA, id: diva2:1190745
Projects
Trucks for all: Developing norm-critical innovation at Volvo
Funder
VINNOVA, 2016-04214Available from: 2018-03-15 Created: 2018-03-15 Last updated: 2018-04-13Bibliographically approved

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Balkmar, Dag

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CiteExportLink to record
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