We live today in a consumer society where we are constantly surrounded by consumption from the cradle to the grave. Because consumption is something that strongly drives our society and shapes our lives we want to study its relation to the self construction of identities. Previous research has pointed out that clothes and consumption are important for how individuals express their identity and how we feel and show group affiliation. The purpose of this study is to through chosen theories examine the relation between students identities and their consumption of clothes. This relation is analyzed with a quantitative survey that was published in a Facebookgroup addressed to students of Örebro University. With this study we found a relation between students identity and their consumption of clothes. We found that women felt more pressured in their consumption than men. We also found that the students were inspired by others and they also recognize that there is a pressure from expectations and norms. The majority of the previous research has studied the relation between consumption and identity with qualitative methods and therefore it would be interesting to study the relation with a quantitative method. This study has contributed to this field of research by examine the relation between consumption of clothes and the construction of identities in a measurable and accurate way.