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Kan du se vem jag är?: - En kvantitativ studie om relationen mellan studenters klädkonsumtion och deras identitet
Örebro University, School of Humanities, Education and Social Sciences.
Örebro University, School of Humanities, Education and Social Sciences.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

We live today in a consumer society where we are constantly surrounded by consumption from the cradle to the grave. Because consumption is something that strongly drives our society and shapes  our lives we want to study its relation to the self construction of identities. Previous research has pointed out that clothes and consumption are important for how individuals express their identity and how we feel and show group affiliation. The purpose of this study is to through chosen  theories  examine  the  relation  between  students  identities  and  their  consumption  of clothes.  This  relation  is  analyzed  with  a  quantitative  survey  that  was  published  in  a Facebookgroup addressed to students of Örebro University. With this study we found a relation between students identity and their consumption of clothes. We found that women felt more pressured in their consumption than men. We also found that the students were  inspired by others  and  they  also  recognize  that  there  is  a  pressure  from  expectations  and  norms.  The majority of the previous research has studied the relation between consumption and identity with  qualitative  methods  and  therefore  it  would  be  interesting  to study  the  relation  with  a quantitative method. This study has contributed to this field of research by examine the relation between consumption of clothes and the construction of identities in a measurable and accurate way.

Place, publisher, year, edition, pages
2018. , p. 62
Keywords [en]
Consumption, consumer society, identity, group affiliation, gender, students
National Category
Sociology
Identifiers
URN: urn:nbn:se:oru:diva-65849OAI: oai:DiVA.org:oru-65849DiVA, id: diva2:1191195
Subject / course
Sociologi
Supervisors
Available from: 2018-03-22 Created: 2018-03-16 Last updated: 2018-03-22Bibliographically approved

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf