oru.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Konsten att vara en attraktiv arbetsgivare: - en kvalitativ studie om hur bemanningsbranschen arbetar för att framställa sig som en attraktiv bransch
Örebro University, School of Humanities, Education and Social Sciences.
Örebro University, School of Humanities, Education and Social Sciences.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Staffing industry is a fast expanding industry, where the discussion goes apart if the industry's terms of employment are profitable to the employees’ consultants or not. To attract job seekers, it is important to be an attractive employer. Given that the staffing industry's core is the human capital and the employment conditions of the industry is being discussed, it becomes important for staffing agencies to make themselves an attractive employer. This leads to the purpose of the study, which is to illustrate how the manning industry presents itself in the labor market as an attractive employer for job seekers. It seems to be a lack of studies about how staffing agencies makes themselves attractive for jobseekers. However, previous research shows that organization culture and employer branding are used in recruitment to attract jobseekers. We have conducted four qualitative interviews on how organization culture and employer branding are used to attract jobseekers. The result shows how both concepts are used and that they complement each other. In this study organizational culture is based on Schein's model where the first and second cultural levels will be used: artifacts as well as values and norms. Employer branding is used by the staffing industry by highlighting opportunities and benefits with the industry. Our result shows that both staffing agencies are conscious about the divided opinion about the employment conditions in the staffing industry and they work hard to make the negative image disappear.

Place, publisher, year, edition, pages
2018. , p. 48
Keywords [en]
Staffing industry, temporary agency/staffing agency, attraction, terms of employment, employer, job-seeker, employer brand, organization culture, employer brandingStaffing industry, temporary agency/staffing agency, attraction, terms of employment, employer, job-seeker, employer brand, organization culture, employer branding
National Category
Sociology
Identifiers
URN: urn:nbn:se:oru:diva-65851OAI: oai:DiVA.org:oru-65851DiVA, id: diva2:1191201
Subject / course
Sociologi
Supervisors
Available from: 2018-03-22 Created: 2018-03-16 Last updated: 2018-03-22Bibliographically approved

Open Access in DiVA

No full text in DiVA

By organisation
School of Humanities, Education and Social Sciences
Sociology

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 8 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf