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Att göra sig attraktiv på arbetsmarknaden: - Identitetsskapande och självuttryck på sociala medier
Örebro University, School of Humanities, Education and Social Sciences.
Örebro University, School of Humanities, Education and Social Sciences.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Using social media as a tool for selection in a recruitment process is becoming an increasingly utilized strategy for employers to find suitable candidates on the internet. Social media not only gives employers an opportunity to find new potential candidates, but job seekers also have the opportunity to display themselves and attract employers in the labor market. By creating their own profile on social media, it is possible for individuals to choose what  identity they want others to perceive and what type of impression they want to make. In many cases, individuals choose to show a more polished image of themselves online in front of other individuals and not least in front of potential future employers. The two social media sites Facebook and LinkedIn are two major platforms where individuals have the opportunity to create a public profile and attract employers in the labor market. The purpose of this study is to investigate how individuals perform identity formation on social media platforms and to investigate what strategies they use to express themselves on social media to attract  employers in the labor market. Giddens’ concept self-identity and self reflexivity as well as Goffman’s dramaturgical model with the concepts of impression management, idealism, front stage and back stage are some of the concepts that form the theoretical framework of the study. Qualitative semi-structured interviews have been used as method to study the research questions. The analyzed materials consists of six interviews with individuals who use social media platforms in different ways. The results of the analysis shows that the interviewees’ own identity formation is not very important to them, but they still choose to create a positive image of themselves by adapting what type of information they publish. The results also show that problems may arise for individuals who produce a polished picture of themselves when they apply for a job and intend to meet the employer face-to-face. It was found that all interviewees use impression management in some way to give a positive outward image and make themselves attractive to employers. Finally, it was also found that there are both advantages and disadvantages of the employer’s possibility to view the interviewees' profiles on social media. It helps the interviewees to display themselves in the labor market, but it also makes them feel like the employers intrude into their private life outside of work.

Place, publisher, year, edition, pages
2018. , p. 46
Keywords [en]
Social media, Facebook, LinkedIn, impression, identity, labor market
National Category
Sociology
Identifiers
URN: urn:nbn:se:oru:diva-65854OAI: oai:DiVA.org:oru-65854DiVA, id: diva2:1191213
Subject / course
Sociologi
Supervisors
Available from: 2018-03-22 Created: 2018-03-16 Last updated: 2018-03-22Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf