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From small and generalized to big or specialized: A historical analysis of sports retail forms in Sweden
Örebro University, Örebro University School of Business. INTERORG Marketing Research Center.ORCID iD: 0000-0001-9964-7717
Örebro University, Örebro University School of Business. INTERORG Marketing Research Center.ORCID iD: 0000-0002-6646-9798
2018 (English)In: Journal of Management History, ISSN 1751-1348, E-ISSN 1758-7751, Vol. 24, no 3, p. 340-358Article in journal (Refereed) Published
Abstract [en]

Purpose: Retail has evolved over the past century alongside megatrends such as urbanization, consumerism and digitalization. To contribute to existing knowledge on patterns of retail form evolution, the purpose of this paper is to investigate when and how novel retail forms have evolved in the Swedish sporting goods market.

Design/methodology/approach: An evolutionary approach that encompasses population thinking is used to interpret the history of sporting goods retailing in Sweden from the interwar era onwards. Drawing on archival data and interviews, the focus in the historical analysis is on the evolution of retail form variation in terms of size, strategy, product range and retail channel (online/offline).

Findings: The paper suggests that evolutionary mechanisms cumulatively have changed the sports retail population from a rather homogenous set of smaller generalist stores toward a larger variety and specialization in mainly two directions: one trajectory toward small and service-focused niche specialists and the other toward high-volume sales outlets.

Originality/value: The paper provides a detailed empirical account of sports retail history in Sweden and an application of theoretical concepts contributing to an integrated investigation of empirical issues and theoretical positions. It concludes that being able to attain closures - finding ways to close off a section of the market and avoid direct competition - has historically been a crucial capability for individual retailers to thrive.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2018. Vol. 24, no 3, p. 340-358
Keywords [en]
Specialization, Evolutionary theory, Retail form, Retail history, Retail innovations
National Category
Business Administration
Identifiers
URN: urn:nbn:se:oru:diva-68341DOI: 10.1108/JMH-11-2017-0057ISI: 000438917700005Scopus ID: 2-s2.0-85049086419OAI: oai:DiVA.org:oru-68341DiVA, id: diva2:1236380
Available from: 2018-08-02 Created: 2018-08-02 Last updated: 2018-08-02Bibliographically approved

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Kask, JohanPrenkert, Frans

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • text
  • asciidoc
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