From both a quantitative and qualitative perspective, research shows that men and masculinities have dominated the Swedish sports movement for a long time and that sport as a so-called ‘democratic people’s movement’ has been criticised for being a male movement. Given the self-made claims of the Swedish Sports Confederation’s fostering of inclusivity and democratisation, this study encompasses a critical and historical perspective on the inclusive and exclusive dimensions of sport. The study object is a Swedish sports club and the specific aim is to analyse the prevailing norms and ideals and how they eventually helped to reproduce men’s domination in a local sports club. Chronologically, the paper uses a historical comparative approach studying the club’s 1910s–1920s and 1970s–1980s. The research questions put are: What characterised the norms of the ideal member and collective membership in terms of gender and did these change over time? Is it possible to find specific examples of inclusion and exclusion techniques by studying the club’s photographs and stories? The main result shows subtle and explicit power techniques that reproduced (some) men’s superior position at the club level.