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What are analog bulletin boards used for today?: Analysing media uses, intermediality and technology affordances in Swedish bulletin board messages using a citizen science approach
Department of Philosophy, Linguistics and Theory of Science, University of Gothenburg, Gothenburg, Sweden.
Department of Philosophy, Linguistics and Theory of Science, University of Gothenburg, Gothenburg, Sweden.
Örebro University, School of Humanities, Education and Social Sciences. (Språk och retorik i samhället (Soris))ORCID iD: 0000-0002-6396-4240
VA (Public & Science), Stockholm, Sweden.
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2018 (English)In: PLoS ONE, ISSN 1932-6203, E-ISSN 1932-6203, Vol. 13, no 8, article id e0202077Article in journal (Refereed) Published
Abstract [en]

Analog bulletin boards are omnipresent in Swedish urban areas, yet little systematic knowledge about this communication medium exists. In the shadow of the rapid emergence of digital media the analog bulletin board has received less attention than its digital successors, many of them having incorporated similar functionality with novel technical solutions. In this study we used a citizen science method to collect 1167 messages from bulletin boards around Sweden aided by school children and teachers, with the purpose of shedding new light on what is communicated on the boards, by whom, using what types of technologies and in what way the messages refer to other media. Results show that the most common messages are invitations to events, such as concerts, lectures and sports events, followed by buy-and-sell ads for goods and services. The most frequent sender is an association, for example NGOs, sports associations or religious communities. Almost half of the sampled messages were professionally printed, about forty per cent were made by home printers. Only six per cent of the messages were handwritten, almost exclusively by private persons as senders. Moreover, we show how the analog bulletin board has adapted to recent changes in media technology—a media landscape which is saturated with electronic- and mobile media. Further, the bulletin board still holds a firm place in a media ecology where local communication is in demand, and exists in parallel with electronic media. Close to forty percent of the messages contained hyperlinks to web pages and we found (and removed for anonymization purposes) more than six hundred phone numbers from the dataset.

Place, publisher, year, edition, pages
Public Library of Science , 2018. Vol. 13, no 8, article id e0202077
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Swedish Language
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URN: urn:nbn:se:oru:diva-68605DOI: 10.1371/journal.pone.0202077ISI: 000442804200006PubMedID: 30148848OAI: oai:DiVA.org:oru-68605DiVA, id: diva2:1242402
Projects
Anslagstavlan: ForskarFredags Massexperiment 2016
Funder
Marianne and Marcus Wallenberg Foundation, MMW 2013.00.20EU, Horizon 2020, 722934Available from: 2018-08-28 Created: 2018-08-28 Last updated: 2020-01-30Bibliographically approved

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What are analog bulletin boards used for today? Analysing media uses, intermediality and technology affordances in Swedish bulletin board messages using a citizen science approach(17312 kB)203 downloads
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Björkvall, AndersWestberg, Gustav

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