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Varumärket som konkurrensmedel: Varumärkesuppbyggnad och kundbaserat varumärkeskapital
Örebro University, Örebro University School of Business.
Örebro University, Örebro University School of Business.
Örebro University, Örebro University School of Business.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
BCAA – Branding Creates All Advantages : Branding and customer-based brand equity (English)
Place, publisher, year, edition, pages
2018. , p. 44
National Category
Business Administration
Identifiers
URN: urn:nbn:se:oru:diva-68896OAI: oai:DiVA.org:oru-68896DiVA, id: diva2:1247767
Subject / course
Företagsekonomi
Supervisors
Examiners
Available from: 2018-09-13 Created: 2018-09-13 Last updated: 2020-01-15Bibliographically approved

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fulltext(419 kB)22 downloads
File information
File name FULLTEXT01.pdfFile size 419 kBChecksum SHA-512
98f069bb76ea4d8515924baff41a5666954c3be11cd7b8eb49c51be54944fd54a6ecf9cac2353776d02ddb922133633f5f097c31173e5f953e43ffd1b3fd648a
Type fulltextMimetype application/pdf

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Örebro University School of Business
Business Administration

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf