In this dissertation, the author argues that the post-process movement towards genre-based writing pedagogies is reproducing the logic of neoliberal or free-market ideology. By analyzing the relationship between three paradigms of sovereignty (feudalism, the nation-state, and globalization) and institutionalized language, the author demonstrates that teaching writing as multiple and genred as opposed to teaching it as a single, abstract skill is no a more rational approach, but rather a differently rational approach.