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Multimodal argumentation in news magazine covers: A case study of front covers putting Greece on the spot of the European economic crisis
University of Amsterdam, Amsterdam, Netherlands.ORCID iD: 0000-0002-0295-4559
2015 (English)In: Discourse, Context & Media, ISSN 2211-6958, E-ISSN 2211-6966, Vol. 7, p. 18-27Article in journal (Refereed) Published
Abstract [en]

In this paper, front covers of news magazines are studied as a distinct multimodal genre that invites readers to buy the magazine not only by attracting their attention but also by assuming a position with respect to the particular cover story. In order to account for the argument that a front cover may convey in support of that position, an argumentative reconstruction is required that also needs to take seriously into account the way in which the verbal and the visual modes interact to create meaning. The study proposes a multimodal argumentation perspective on the systematic reconstruction of the arguments that front covers of news magazines put forward. As a case in point, six covers by two German weekly news magazines are analysed, featuring the role of Greece in the eurozone crisis in the period 2010-2012. © 2014 Elsevier Ltd.

Place, publisher, year, edition, pages
Elsevier, 2015. Vol. 7, p. 18-27
Keywords [en]
Eurozone crisis, Front covers, Greece, Multimodal argumentation, News magazines, Strategic manoeuvring
National Category
Other Humanities not elsewhere specified Communication Studies
Research subject
Rhetoric
Identifiers
URN: urn:nbn:se:oru:diva-70094DOI: 10.1016/j.dcm.2014.12.003ISI: 000364353800003Scopus ID: 2-s2.0-84922566487OAI: oai:DiVA.org:oru-70094DiVA, id: diva2:1262241
Available from: 2018-11-09 Created: 2018-11-09 Last updated: 2018-11-14Bibliographically approved

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Tseronis, Assimakis

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Citation style
  • apa
  • harvard1
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  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf