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Determining the commitments of image-makers in arguments with multimodal allusions in the front covers of the Economist: Insights from Relevance Theory
University of Amsterdam, Amsterdam, Netherlands.ORCID iD: 0000-0002-0295-4559
2018 (English)In: International Review of Pragmatics, ISSN 1877-3095, E-ISSN 1877-3109, Vol. 10, no 2, p. 243-269Article in journal (Refereed) Published
Abstract [en]

The alleged vagueness of visual images and the lack of a univocal coding scheme make it difficult to be sure about the propositions to which image-makers are committed. This is particularly problematic for the analysis of multimodal discourse from an argumentation studies perspective, because it makes it hard for the analyst to establish the argumentative nature and relevance of visuals. The paper explores how insights from Relevance Theory can be applied in order to determine the commitments of image-makers. In particular, it has recourse to the inferential processes involved in the recovery of explicit and implicit content in order to analyse a series of covers from The Economist, where visuals in combination with verbal text cue allusions to films and paintings. It argues that these multimodal allusions are not simply used to attract the audience's attention but also help the analyst to reconstruct the argument of the cover.

Place, publisher, year, edition, pages
Brill Academic Publishers, 2018. Vol. 10, no 2, p. 243-269
Keywords [en]
Allusion, commitments, explicatures-implicatures, front covers, multimodal argumentation, Relevance Theory
National Category
Other Humanities not elsewhere specified General Language Studies and Linguistics
Research subject
Rhetoric
Identifiers
URN: urn:nbn:se:oru:diva-70091DOI: 10.1163/18773109-01002006ISI: 000434975900006Scopus ID: 2-s2.0-85048638341OAI: oai:DiVA.org:oru-70091DiVA, id: diva2:1262245
Available from: 2018-11-09 Created: 2018-11-09 Last updated: 2018-11-14Bibliographically approved

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Tseronis, Assimakis

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