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Multimodal Argumentation and Rhetoric in Media Genres
University of Amsterdam, Amsterdam, The Netherlands.ORCID iD: 0000-0002-0295-4559
University of Amsterdam, Amsterdam, The Netherlands.
2017 (English)Collection (editor) (Refereed)
Abstract [en]

This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.

Place, publisher, year, edition, pages
Amsterdam: John Benjamins Publishing Company, 2017.
Series
Argumentation in Context
National Category
Other Humanities not elsewhere specified Media and Communications
Research subject
Rhetoric
Identifiers
URN: urn:nbn:se:oru:diva-70112DOI: 10.1075/aic.14ISBN: 9789027211316 (print)ISBN: 9789027264695 (electronic)OAI: oai:DiVA.org:oru-70112DiVA, id: diva2:1262262
Available from: 2018-11-09 Created: 2018-11-09 Last updated: 2018-11-12Bibliographically approved

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Tseronis, Assimakis

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf