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Role and Position Dynamics in Business Networks: Using an Agent-Based Model to Simulate the Impact of a New Market Solution on a Focal Actor’s Role and Position
Örebro University, Örebro University School of Business. (INTERORG Marketing Research Centre)ORCID iD: 0000-0003-3892-1545
Örebro University, Örebro University School of Business. (INTERORG Marketing Research Centre)ORCID iD: 0000-0002-6646-9798
Örebro University, School of Science and Technology. (AASS)ORCID iD: 0000-0002-1470-6288
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

This paper explores the dynamics involved in the role and position transition of a focal actor in a business network as a result of introduction of a new business solution by that focal firm. Having two main classes of customer relationships due to the new business solution, the paper illustrates how the dynamics involved in the customers’ interactions can have consequences for the firm’s role and position in the network. An agent-based model based on an empirical case of a transport service provider is presented. Using agent-based simulation, the paper investigates the role/position change processes of the firm after the adoption of an online auction system. The paper illustrates how the market compositions including micro specifications of customers affect the interaction outcomes of the customers in the auction market at a macro level and hence different roles/positions emerge for the focal actor.

Place, publisher, year, edition, pages
2018.
Keywords [en]
Business dynamics, role, agent based modeling
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:oru:diva-70172OAI: oai:DiVA.org:oru-70172DiVA, id: diva2:1263263
Conference
European Academy of Management Conference (EURAM18), Reykjavik, Iceland, June 19-22, 2018
Available from: 2018-11-14 Created: 2018-11-14 Last updated: 2018-11-15Bibliographically approved

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Shahin Moghadam, SaraPrenkert, FransKlügl, Franziska

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf