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Legitimisation through the network: The case of emerging market firm internationalisation
Örebro University, Örebro University School of Business.ORCID iD: 0000-0001-5658-8868
Örebro University, Örebro University School of Business.ORCID iD: 0000-0003-2632-6378
2018 (English)In: International Businessin a Transforming World – the Changing Role of States and Firms / [ed] Barbara Jankowska, Anna Matysek-Jędrych, Katarzyna Mroczek-Dąbrowska, The European International Business Academy , 2018Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

This paper investigates the role of networks when emerging-economy firms enter into advanced- economy markets. More specifically, it focuses on how advanced-economy market supplier networks are created by the emerging-economy firm to legitimate it vis-á-vis advanced-economy customers. The purpose of the paper is to examine how emerging-economy firms establish supplier networks in advanced-economy markets in order to gain legitimacy with customers in other advanced-economy markets. The paper thereby highlights a different role of networks in internationalisation than what is portrayed in previous research and illustrates this through two case studies. The supplier networks in advanced economies are used to gain knowledge but also reputation, and thus deals with the liability of outsidership beyond what is described in previous research. The construct of a supplier network to reach a customer network points at two different networks and the connectivity between in them as a means for an emerging-economy firm to become accepted. 

Place, publisher, year, edition, pages
The European International Business Academy , 2018.
Keywords [en]
China, Emerging markets, Legitimacy, Network
National Category
Business Administration
Identifiers
URN: urn:nbn:se:oru:diva-70815OAI: oai:DiVA.org:oru-70815DiVA, id: diva2:1271851
Conference
44th European International Business Academy Conference (EIBA 2018), Poznan, Poland, December 13-15, 2018
Available from: 2018-12-18 Created: 2018-12-18 Last updated: 2021-12-28Bibliographically approved

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Hasche, NinaÖberg, Christina

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