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Web-TV as a backstage activity: Emerging forms of audience address in the post-broadcast era
Örebro University, School of Humanities, Education and Social Sciences.ORCID iD: 0000-0002-1089-5819
University of Macau, Macau, China.
2019 (English)In: Text & Talk, ISSN 1860-7330, E-ISSN 1860-7349, Vol. 39, no 1, p. 47-75Article in journal (Refereed) Published
Abstract [en]

Taking off from the Media Talk approach, this paper examines the communicative work of a Swedish sports webcast football show, Superlive,asan emerging form of web-based media format called Web-TV. This analysis is situated in a context in which broadcasting is going through fundamental changes, and broadcasters are rethinking their content in order to face the challenges arriving with recent decades’ technological developments, and espe-cially the fact that television is no longer restricted to being broadcast but can be distributed through the web and be received on PCs, tablets and mobile phones. In this ‘post-broadcasting era’ producers are searching for new ways of reaching audiences through creating new forms of audience address. Superlive is a good example of these changes and how broadcasters now explore the possibilities of producing television exclusively for the Web. The analysis shows that what is taking place in Superlive is clearly in contrast to the performances one could expect in the conventional broadcast. Through the participants’ favoring of an interactional style characterized by informality and spontaneity, this show situ-ates itself as backstage to the conventional forms of airings. As a result, this discursive space implies an interactional orientation to “co-presence” with the audience.

Place, publisher, year, edition, pages
Mouton de Gruyter, 2019. Vol. 39, no 1, p. 47-75
Keywords [en]
backstage activity, broadcast talk, communicative ethos, middle space, sociability, Web-TV
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:oru:diva-70831DOI: 10.1515/text-2018-2018ISI: 000453252800003Scopus ID: 2-s2.0-85057546702OAI: oai:DiVA.org:oru-70831DiVA, id: diva2:1273113
Funder
Riksbankens Jubileumsfond, P13-1106:1Available from: 2018-12-20 Created: 2018-12-20 Last updated: 2023-12-08Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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  • asciidoc
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