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Social media in/and the politics of the European Union: Politico-organizational communication, institutional cultures, and self-inflicted elitism
Örebro University, School of Humanities, Education and Social Sciences. University of Liverpool, Liverpool, United Kingdom.ORCID iD: 0000-0003-4073-2831
2018 (English)In: Journal of Language and Politics, ISSN 1569-2159, E-ISSN 1569-9862, Vol. 17, no 2, p. 281-304Article in journal (Refereed) Published
Abstract [en]

This paper looks at how social/online media - using the example of Twitter - are used in the politico-organizational communication of the European Union at a time when it faces multiple crises and is in acute need of effectively communicating its politics to the European demos. Proposing a critical discourse framework for the analysis of the politico-organizational use of Twitter, the paper shows that while, to some extent, bringing change or 'modernization' to EU political communication patterns, social/online media help in sustaining some of the deep-seated dispositions in EU communicative and organizational practices as well as political discourses. As deployed by the EU's - and specifically the European Commission's - spokesperson service, social/online help in solidifying some of the controversial patterns in EU political communication. They also bring in other, more contemporary, challenges as regards using Twitter and social media as parts of political and institutional/organizational communication.

Place, publisher, year, edition, pages
John Benjamins Publishing Company, 2018. Vol. 17, no 2, p. 281-304
Keywords [en]
European Union, discourse, Twitter, politico-organizational communication, spokespeople, crisis
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-71060DOI: 10.1075/jlp.18001.krzISI: 000433035300008Scopus ID: 2-s2.0-85046887951OAI: oai:DiVA.org:oru-71060DiVA, id: diva2:1274216
Funder
Swedish Research Council, 21-2013-1498Available from: 2018-12-28 Created: 2018-12-28 Last updated: 2019-01-09Bibliographically approved

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Krzyzanowski, Michal

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf